Rising to the Challenge

Over the past eight months, I have noticed numerous articles about the worldwide spike in the streaming of movies. I have seen just as many articles about the explosion in the consumption of spirits.

And I can’t help but notice that we have spent the past two years building a house at the intersection of those two trends.

Don’t get me wrong, I would much rather be sharing our film in person at whisky and film festivals the world over. But this movie has been a labor of great love and we are very proud of the results. And, as such, we are going to share it with the whisky community and the world beyond. 

It has been our explicit goal, right from the start, to tell a story that someone would love (or at the very least relate to) whether or not he or she drinks whisky. We found that story. And we are very proud of the way that we have told it.

Whisky is meant to be enjoyed with friends. It’s a convivial drink that pairs beautifully with stories funny and sad. Sure, you can drink it alone. I am sipping a Port Charlotte 16-year-old as I write this. But it’s just not the same.

But I have noticed in recent weeks, that the conviviality comes through in Zooms, Teams, or whathaveyou. It may not be quite the same thing, but the storytelling is there and that’s what matters most.

Our film’s small but incredible team is now in the process of putting together a number of events that will bring the sharing of tasting notes and tall tales to everyone who joins us, beginning on January 22, 2021. 

We are even preparing whisky kits made up of miniatures that we can ship around the world, and share a sensual experience beyond the sights and sounds of the movie. It promises to be a lot of work, but isn’t that true for just about everyone right now? Whose life hasn’t gotten harder in one way or another these days? Shepherds maybe?

But hard times also pair very well with whisky. And that’s definitely something that we take very seriously. It will be a great relief and a joyous break when we can show everyone the film. When you need a break from your life for 90 minutes, we hope you will join us, dram in hand or not. And it will be worth breaking out the proverbial good stuff.